Do you have great content, blogs, ebooks, information, videos, presentations or resources that you want the world to see?
Businesses and brands put a lot of time, energy and money into resource development and then forget to promote it. Don’t post once and forget – that comes under the failing of “build it and they will come”.
You need to plant an orchard and tend the garden – who thought I had a green thumb!
Jeff Bullas recently posted about the art of content hustling – I prefer a less intrusive term – shake your bootie! But what he listed hit the nail on the head.
Before you publish
- Check your headline will grab your readers’ attention – blog posts don’t go viral – headlines do
- Proof read your resource to ensure it is littered nicely with your keywords
- Verify your image is 400 x 209 minimum in size but in the ratio of 1.91:1
- Ensure your meta description is emotionally grabbing to your audience – this is what they will see in the thumbnail so you must make it irresistible for them to engage
- Complete your SEO basics by ensuring your keywords are in your category, tags, meta description and the image alt tag
1. Post to Facebook
- Utilise hashtags
- If Facebook hasn’t selected the photo you want, manually insert a larger image
- Don’t forget to do the same to Google+
2. Tweet It
- You can use more hashtags here
- Don’t forget the headline and link
- If you have the time utilise the picture capabilities of Twitter
- Tweet liberally
- Also post it to any of your groups to which the resource is relevant
- Don’t include your entire blog. Post an enticing introduction and hyperlink them to the complete resource
You have valuable content – make it easy for people to find and share
If you would like assistance or training in this area contact me at email@example.com
Latest posts by Rae Brindley (see all)
- 7 Ways Mobile Apps Will Boost Your Business - 1 January 1970
- Marketing to Generation Z: How an Emoji is worth a Thousand Words - 1 January 1970
- One Essential Rule to Avoid Breaking Image Copyright Laws - 1 January 1970