For being one of the largest and most visual industries on the planet, the sporting industry’s social media presence seems unusually quiet.
I’m not talking about the thousands of fans following Shane Warne, but how the clubs and teams seem to be lagging in their take up of this powerful marketing tool.
After all sport is a business, from grassroots community clubs to the multimillion dollar football teams. They are looking for a profit yet their marketing models are behind the digital times.
Social media is the basis for any fruitful marketing plan and considering social media and sport is a match made in heaven, the business of sport needs to jump on board.
To begin with social media is a very cost effective marketing and communication solution.
Through integrating their websites with Facebook, YouTube, Twitter and other platforms, sporting associations can not only provide a greater buzz and experience for their fans but also boost their revenue streams.
By building their social media presence, sporting groups can
- Increase brand awareness and traffic flow to their website that will increase merchandise sales
- Promote their events to a wider audience, boosting ticket sales
- Activate brand messages that will enhance fundraising opportunities
- Build business partnerships and sponsorship deals
Gone are the days of simply putting up a sign at a stadium. Sponsors want to take advantage of the rich emotion that is attached to sporting teams, and social media provides the avenue for sports to deliver.
No matter if you are the community basketball club or a state level sporting association, you can leverage the power of social media to benefit your organisation.
You must however embark on this journey with meaning and direction. The success of any social media campaign begins with a thoughtfully planned social media strategy.
Latest posts by Rae Brindley (see all)
- 7 Ways Mobile Apps Will Boost Your Business - 1 January 1970
- Marketing to Generation Z: How an Emoji is worth a Thousand Words - 1 January 1970
- One Essential Rule to Avoid Breaking Image Copyright Laws - 1 January 1970