Australian Social Media Marketing Network

Are you a Content Jargon Junkie?

How much information read online do you actually comprehend?

How confusing are abbreviations, acronyms and business jargon?

Are you a causality of jargon overuse?

We all get so caught up in writing in our own lingo that we forget for whom we are writing. Remember your goal is to educate and convert your readers to customers. This is difficult to achieve if your readers can’t understand what you have written.

content jargon

 The best way to arouse and hold the attention of your readers is to be clear, specific, definite and concise. Here are some great tips to ensure you are understood!

  • Omit needless words
  • Avoid fancy words
  • Say what you mean
  • Write clearly and specifically
  • Here is my Jargon Junkie Test

Does this paragraph make sense to you?

At the end of the day to be on the same page we need to buy-in to our core competencies. From here we will raise the bar by pushing the envelope to think outside the box and incentivise our leaders to empower our ecosystem. This will require a paradigm shift in ideation that will provide key takeaways for our champions to drill down to provide a holistic impact and provide knowledge transfer to our target audience. All of our ducks will then be in a row and we’ll be awesome!

If you answer “yes” then you need to surrender to a jargon detox program?

GrammarCheck have produced a helpful infographic titled “Ten Common Blog Writing Mistakes” that educates you on the basics of correct grammar – we didn’t all get A+ for Year 12 English.

I wish to add value to GrammarCheck by creating JargonCheck. When proof reading your blog, if any of the above bolded words or phrases appears, delete and replace with a real word that says what you mean. For example replace “knowledge transfer” with “we will teach you”.

If the word “awesome” appears at all, please delete and vow never to use again.

If you would like any assistance or training on how to write, develop and implement a successful content marketing strategy for your business, please email me.

Rae Brindley:

10 Common Blog Writing Mistakes (Infographic)An infographic by GrammarCheck

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Rae Brindley

Social Media Manager at 2Ear Solutions
Rae Brindley is a passionate and committed professional with experience in sports promotion, event management and education and training. A previous small business owner herself she is excited at the boundless opportunities social media provides for work, rest and play!
  1. Wow, I used to work for a guy that spoke exactly like this. (At the end of the day, the bottom line is) If you can’t explain something without using lots of jargon then you don’t really know your subject.

  2. I thought I was pretty good with grammar until I read that infographic! Need to brush up on my writing skills I think 🙂

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