How much information read online do you actually comprehend?
How confusing are abbreviations, acronyms and business jargon?
Are you a causality of jargon overuse?
We all get so caught up in writing in our own lingo that we forget for whom we are writing. Remember your goal is to educate and convert your readers to customers. This is difficult to achieve if your readers can’t understand what you have written.
The best way to arouse and hold the attention of your readers is to be clear, specific, definite and concise. Here are some great tips to ensure you are understood!
- Omit needless words
- Avoid fancy words
- Say what you mean
- Write clearly and specifically
- Here is my Jargon Junkie Test
Does this paragraph make sense to you?
At the end of the day to be on the same page we need to buy-in to our core competencies. From here we will raise the bar by pushing the envelope to think outside the box and incentivise our leaders to empower our ecosystem. This will require a paradigm shift in ideation that will provide key takeaways for our champions to drill down to provide a holistic impact and provide knowledge transfer to our target audience. All of our ducks will then be in a row and we’ll be awesome!
If you answer “yes” then you need to surrender to a jargon detox program?
GrammarCheck have produced a helpful infographic titled “Ten Common Blog Writing Mistakes” that educates you on the basics of correct grammar – we didn’t all get A+ for Year 12 English.
I wish to add value to GrammarCheck by creating JargonCheck. When proof reading your blog, if any of the above bolded words or phrases appears, delete and replace with a real word that says what you mean. For example replace “knowledge transfer” with “we will teach you”.
If the word “awesome” appears at all, please delete and vow never to use again.
If you would like any assistance or training on how to write, develop and implement a successful content marketing strategy for your business, please email me.
Rae Brindley: firstname.lastname@example.org
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