Australian Social Media Marketing Network

Posts Tagged western australia

Outsourcing vs. In-House Social Media Marketing?

Outsourcing vs. In-House Social Media Marketing?

Should social media marketing be kept in-house or outsourced?

outsourcing or inhouse solutionMany organisations in WA are now seeing the benefits of social media and appreciate the time and knowledge required for success.  However, some business owners have taken on the role themselves or given the responsibility to an existing staff member with no knowledge or experience. Read more

Operation: Be what the market wants

Coffee and cakeA new social media strategy for a commercial bakery that supports three coffee shop outlets has uncovered a host of quirky unique selling points (USPs).

For example, its products are beer-friendly, vegan-friendly and even lycra-friendly, which in rural Western Australia, is apparently a big deal.

Prior to Social Media Business Boosters (SMBB) launching the bakery’s social media strategy just two months ago, the company had little idea about just how much these quirky issues would drive its social media momentum.

Back then the bakery’s objectives was to increase brand loyalty and “put bums on seats” in each shop.

It had a limited social media presence, with just the one Facebook page which had attracted a respectable 2,000 likes.

SMBB set up Twitter and Instagram accounts, and a separate Facebook page for each coffee shop, then began populating those channels with target-audience specific content.

Much of this content was based around images of tasty and edible menu items, recipes and new products. SMBB overlaid each image with the bakery’s logo and included a relevant comment about the food or a current affair.

For example, after a restaurant in Western Australia made the news for banning lycra-clad bicycle customers, SMBB quickly connected to a local reporter via Twitter and established the bakery’s lycra-friendly status.

Cyclists welcomeIn another instance the popularity of its beef and Guinness pies earned the bakery a reputation for being beer friendly. And later it got the tag for being vegan-friendly after a public Facebook discussion with a vegan about which menu items were safe for her to eat.

These less strategic conversations are ghost-written by SMBB but any negative social media comments are passed directly to the client to manage. This includes monitoring review sites and comments from organisations such as Urban Spoon and Trip Advisor.

All engagement, good or bad, is encouraged. If someone raves about the bakery, they are contacted and sent a free product, usually a coffee voucher and and thanked for their products.
They can also register for a loyalty card entitling them to free coffees and slices, by leaving their email address on the website. This strategy has a two prong objective. Firstly, people often buy something to go with their free coffee. Secondly, their email address contributes to future Facebook marketing campaigns.

Advertising in Facebook is based on targeting a specific audience. “I want this ad to reach anyone between the ages of 20 and 30, who like food and live in this area.” By providing an email address of someone who fits that profile, companies can create even more targeted look-alike audiences.

Properly run, using productivity tools and a mature business process, this particular digital marketing campaign is managed in just two or three hours a week, not including the initial proposal, strategy development and channel establishment activities, plus one client meeting a month.

The next major initiative will involve sending out a regular newsletter to a mailing list of 7,000 fans, which no doubt will include some sort of incentive to visit one, if not all of the coffee shops.

Can’t help but think that’s an awful lot of free coffees for three beer-friendly, vegan-friendly, lycra-friendly coffee shops in rural Western Australia to handle, but good luck anyway.

How Sport Can Profit from Social Media

How Sport Can Profit from Social Media

Social Media for SportFor being one of the largest and most visual industries on the planet, the sporting industry’s social media presence seems unusually quiet.

I’m not talking about the thousands of fans following Shane Warne, but how the clubs and teams seem to be lagging in their take up of this powerful marketing tool.

After all sport is a business, from grassroots community clubs to the multimillion dollar football teams. They are looking for a profit yet their marketing models are behind the digital times.

Social media is the basis for any fruitful marketing plan and considering social media and sport is a match made in heaven, the business of sport needs to jump on board.

To begin with social media is a very cost effective marketing and communication solution.

Through integrating their websites with Facebook, YouTube, Twitter and other platforms, sporting associations can not only provide a greater buzz and experience for their fans but also boost their revenue streams.

By building their social media presence, sporting groups can

  • Increase brand awareness and traffic flow to their website that will increase merchandise sales
  • Promote their events to a wider audience, boosting ticket sales
  • Activate brand messages that will enhance fundraising opportunities
  • Build business partnerships and sponsorship deals

Gone are the days of simply putting up a sign at a stadium. Sponsors want to take advantage of the rich emotion that is attached to sporting teams, and social media provides the avenue for sports to deliver.

No matter if you are the community basketball club or a state level sporting association, you can leverage the power of social media to benefit your organisation.

You must however embark on this journey with meaning and direction. The success of any social media campaign begins with a thoughtfully planned social media strategy.

If your sporting organisation needs assistance in taking this first step, please contact me at rae@2earsolutions.com or www.2earsolutions.com

Are You Effectively Managing Your Online Reputation?

Are You Effectively Managing Your Online Reputation?

Did you know:

Social Media ReputationOver 60% of consumers utilise the internet and social media to conduct research and post reviews on products, customer service and company executives. This is changing the business landscape that you, as an organisation, can either ignore and pay the price or embrace and capitalise on.

Customer feedback is of course an integral cog in the business wheel. Social media has simply increased the canvas on which customers can comment but has also allowed businesses on the same playing field – you just have to be prepared to play.

And preparation is the key.

First you need to have a social media presence in order to hear what is being said about you and your company as well as giving you the vehicle to respond.

You then have to have a strategic plan in place on how to deal with what you hear and how you can be proactive in fostering a positive online reputation. After all, not all feedback is negative – you can cultivate positive social advocates through social media as well.

Having this plan will ensure you respond carefully, showing your customers you are paying thoughtful attention to them and can sometimes even turn a complainant into a supporter.

Bad social media postings about your company are inevitable and can lead to a loss of reputation and sales. A recent article on Forbes.com highlighted the importance for companies to manage their online reputation stating “Word of mouth has always been a powerful way to build or destroy a business’s reputation. With social media, word of mouth is more powerful than ever.”

If you want the power to build your company’s brand and reputation, please contact me for assistance in developing your Social Media Reputation Management Strategic Plan.

Rae Brindley
rae@2earsolutions.com

Are You Dating Your Customers?

Are You Dating Your Customers?

Developing strong customer relationships is a valuable business skill and essential for sustained sales success.

Your customers make or break you, and the most successful businesses are getting impressive results such as improved client retention, customer referrals and the establishment of brand champions.

Digital marketing takes building strong relationships and reputation management to the next level. In fact everything from the website homepage to the existence of a social media presence counts towards customer perception.

Most people have seen first-hand that younger generations demand a “click and find, click and know, and click and buy” experience. Consumer expectations are rapidly changing and they now expect to connect with each other and with any business via every digital network possible. Social Media’s two-way dialogue creates faster service, public relations and a compelling feedback channel.

To get your relationship started it is important to listen and find out what customers are thinking today: What is their first impression? How great do they find your customer service?
Once you learn how your business is perceived by customers you can then go about turning existing relationships into solid partnerships and dating new customers.

social media business boostersThe checklist below will help you get started.

Relationship Checklist

  • Communicate frequently with your existing customers
  • Keep a database of customers, record of purchases and feedback
  • Engage with your target audience on Facebook, Twitter, LinkedIn and other social networks
  • Offer customer loyalty rewards or show appreciation in other ways
  • Share useful tips or advice with your customers
Adrienne Whiting, Business Development Manager
Social Media Business Boosters
www.socialmediabusinessboosters.com
0413 825 600

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