Australian Social Media Marketing Network

Posts Tagged social media training

What A Social Media Manager Job Is Really Like

What A Social Media Manager Job Is Really Like

Certainly it is one of the best jobs out there. You get to engage with others and share helpful content all day long. But what is a Social Media Manager job really like from day-to-day?

Certainly it is one of the best jobs out there. You get to engage with others and share helpful content all day long.  And that’s the other element of the job: It can take all day. Full-time social media managers take on a huge number of tasks, and the time involved can grow exponentially along with the scale of the strategy. First thing first is Strategy, the why behind using social channels and the who and the how. Measuring is different dependig on goals and some goals are concurrent, i.e. Blog, email list, conversions that generated a call or consultation, social media metrics such as liking, sharing, etc. Thats just a "small part" but clients also need to understand that social is an extension of their voice and so its mainly a tool to engage, communicate, connect etc.

  • Well, that’s the important first point: It can take all day.
    Full-time social media managers take on a huge number of tasks, and the time involved can grow exponentially along with the scale of the strategy.
  • First thing first is strategy.
    Figuring out the why behind using social channels and the who and the how is one of our most important jobs. We won’t get far without this.
  • Measuring is different depending on goals.
    Some goals are concurrent, i.e. blog, email lists, conversions that generated a call or consultation, social media metrics such as liking, sharing, etc.
  • Getting clients to understand that social is an extension of their voice.
    At its core social media is mainly a tool to engage, communicate, connect etc.
  • If you are not in the trenches, it is hard to grasp.
    The work that goes in to being an effective social media manager is immense. The knowledge and time commitment which social media managers and are providing to a company (or a solopreneur), thus validating the pay an experienced and skilled social media digital advisor may ask before commencing work.
  • The importance of understanding the nuances of each channel and what tools to use.
    This is not something we need to discuss at the pub, but we do need to internally interpret SEO analysis, and understand big picture marketing goals, the necessary behind the scenes implementation plan and much more.
  • There is so much to managing social media.
    Whether it’s for yourself or for another person/company/department; the use of tools manage and save a ton of time.
  • We are anywhere from  3-30 people in one:
    1 person for updates; 1 person for engagement; a team of people for support, response, and happiness.
  • We love ‘queues’
    Queuing content from a blog, content from other sites, and miscellaneous announcements and inspiration is all part of an ongoing growth and engagement plan.
  • We do better when we are engaging the community
    Whether it’s through questions, hosting a weekly Twitter chat, or answering comments and replies these are core tasks that we take care of.

 

All in all, up to thirty Social Media Franchisees will have their hands in social media management any given week for Social Media Business Boosters.

Social Media for Local Events – a Wangaratta Case Study

Social Media for Local Events - a Wangaratta Case Study

Does user-generated content, such as reviews and recommendations, Facebook Events and social media posts boost ticket sales?

If you live in the town of Wangaratta and are interested in the cinema, marathon events and Wangaratta Jazz Festival, for instance, one Event search of Wangaratta Facebook events can plan your whole month in an instant. This is an easy step all of our trainers demonstrate at our training events.

This metric doesn’t just apply to a local jazz festival. It relates to most industries and especially regional businesses. Over 10 million Facebook users in Australia use Facebook, and increasingly look to Facebook for ‘discovery’.

Social media marketing in an area such as Wangaratta means honing in on a target audience to create Facebook Ads that get to the right newsfeeds. It also means asking people to join an online community. This can be set up and optimised by the Wangaratta marathon organisers using Facebook Groups or a very handy social conversation agent like Disqus.

Tourism Research Australia together with the South Australian Tourism Commission and Tourism Victoria, contracted iSpy Research to produce, Get social and improve your event! The toolkit was developed to give event organisers and marketers some lessons to assist event promotion.

For personal guidance on how to implement your own social media strategy or how to encourage your client base to market your company to their friends, join us for a one day social media training event on April 14 in Wangaratta. Reserve your place now.

social media events

Social Media Training Help Comes to Wodonga

Social Media Training Help Comes to Wodonga

Is social media actually helping your business bottom line? Nope?

The reason might be that you’re measuring the wrong line. If you are not clear on what you should be measuring, how can you achieve a critical business goal like increasing market share in Albury-Wodonga?

Real estate is a business that flourishes on person-to-person communication. It therefore makes sense for real estate agents and offices to post often, build digital trust, focus on engagement and activate an optimised and compelling presence on platforms like Google My Business, Facebook Personal Profiles and Twitter.

Simple social media rules for real estate can help, as does the right kind of advice to position you over and above local competition. Whether you use Twitter Lists to build a database or make use of the yet-to-be leveraged Facebook Profiles to get your captive audience.

To find out what you should be focusing on in your social media strategy, join us for an all-day social media exposé on in April. Reserve your space here.

social media events

 

TWITTER

FACEBOOK