Successful marketing is not something that can be ‘whipped up’ to meet sales targets for the current month. Marketing takes time to plan, develop, test and execute.
The 90 day rule simply means the marketing efforts launched today will result in increased sales in 90 days. Many statistics come into play, such as the number of times your logo is viewed, the different channels someone saw you on, how many times someone viewed your website etc etc.
Our advice is whatever marketing techniques you have in place or are hoping to start in the near future – give them 90 days before you pull the plug – or expect to see your efforts produce results.
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