Millennials users are 3.6x more likely to share content on social networks, and 2.3x more likely to click back on content shared by their peers. For millennials, interactivity and discussion are far more likely to influence purchase decisions than view-ability. It’s a commonly accepted notion that this generation is harder to reach, less receptive to advertising, immune to brand decisions. However, armed with data and the right approach they are easier to reach than you might think.
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