Rich media is an interactive media between products/services and users online that marketers have been using for years. But as the digital world changes and updates, rich media has had to adapt and develop with it. For online marketers, this means the possibility of getting ahead of their competition by developing new tactics to enrich their users experience.
Podcasts, videos and eBooks help connect to audiences on a deeper level. This article touches on some simple ways marketers are using rich media to improve their online strategy.
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