Australian Social Media Marketing Network

Looking Past YouTube: Alternate Video Hosting

Whether you are simply sharing a video with family or uploading your next big production, video platforms are now an essential part of everyday life. Video platforms are no longer purely sites like YouTube and Vimeo, with social media platforms such as Facebook and Instagram opting to create their own.

Building a Social Video Strategy - WistiaFest 2015

Every business have allowed everyone the chance to show their visual creativity to a wide audience. Ad dollars always follow the eyeballs, and the big players – including YouTube (1 billion users) and now Facebook (1.14 billion users) make it easy to be a video publisher. But there are a number of emerging video venues your team should also be look into:

  • Facebook
    According to the Socialbakers blog, Facebook video is now bigger than YouTube for brands. Facebook supports native video uploads and native video embedding on websites. However, Facebook Video cuts out the huge YouTube audience and most users seem to scroll past it on their newsfeed.
  • Twitter
    Twitter’s new video player allows standard users to record and edit up to 30 seconds of video. Twitter has also purchased Vine for looping videos, and Periscope for live streaming.
  • Vimeo
    ounded by a group of filmmakers who wanted to share their creative work and personal moments from their lives. Vimeo is a site to upload original content. Basic members can upload up to 500 MB of video per week.
  • Vine
    An app to make short, fun, looping videos. Record or import videos from your phone, and edit with Vine’s tools. Videos on Vine can be 6 seconds long. The share screen lets you share to multiple networks all at once — Twitter, Facebook, and Tumblr. Vine has lost some popularity since Instagram video launch
  • Instagram
    Videos on Instagram can be 3 to 15 seconds long. Users can record with the iOS and Android apps, add a filter, a caption, and location. Post to Instagram, or share to Facebook, Twitter, Tumblr and more. The Hyperlapse app from Instagram creates dynamic time-lapse videos.
  • Periscope 
    Lets you broadcast live video from your smartphone. Going live will instantly notify your followers who can join, comment, and send you “hearts” in real time. When your broadcast is over, you can make it available for replay so viewers can watch up to 24 hours later. After this time the video currently self-deletes however this is expected to change. When you broadcast live on Twitter, you’ll tweet a link so that Twitter followers can watch on the web or in the app.
  • Meerkat
    A current Periscope competitor. Allows
    users to record and push live and upcoming streams directly to Facebook and Twitter.

Video platforms are indicators of the general trend in which video sharing is heading.  For example, According to App Annie, in the iOS store, Periscope ranks among the top 100 apps in 19 different countries.When YouTube first started, you could only upload to the web; now everything from smartphones to tablets enable uploading and sharing capabilities. There seems to be no end in sight for massive growth in video.


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