If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. That is the message for businesses investigating Social Listening.
Justin Freid’s recent post encourages business to to draw value from the millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings every day. Yoga equipment products? Search for #yoga on Instagram and you’ll be bombarded with more than 5 million unique posts from this year. Related terms for this industry were mentioned over 2 million times per month in a 6 month period on social media. Chances are, your service, or industry or product is being talked about. By understanding what is being said, you can help craft your content strategy, improve ad campaigns and tactically ‘interrupt’ conversations to gain customers.
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