The debut of Local Awareness on Facebook is geared explicitly to local businesses like yours. By adding a “Call Now” button Facebook now allows customers to call a business directly from an advert in their News Feed.
In a development useful for spot sales and live events, Facebook has introduced “Get Directions” to play well with native Maps and Navigation applications on smartphones and tablets.
Additional features rolling out include statistics panels for businesses providing customer service on their Pages. Facebook Pages now provides reporting customer service. Thanks to Louise White (@white_social) for alerting us to this feature!
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