Australian Social Media Marketing Network

#HowToTuesday: Create Your Backstory on Your Facebook Page for Higher Engagement

Crafting a compelling social media story isn’t just limited to the present day. Adding company milestones creates a brand narrative for your audience. It’s a quick way of helping to build trust, leading to more likes and better engagement.

Simply edit your Page Settings and add the ‘Founded Date’. Then, once you’re done writing each post (with lots of visual elements), click the small arrow next to the ‘Post’ button in your Facebook Page status box. Check this screenshot for a quick guide** For further examples, search for the Facebook Pages ‘Manchester United’ and ‘Starbucks’. 

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