A definite game changer; Facebook has relaunched Atlas, an online ‘ad serving and measurement’ service for people-based marketing. Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have. As data driven marketers, we’ve been waiting for a Facebook update like this for a long time. Atlas will essentially follow users across the web, making note of the ads they see, interact with and act upon, and will tie that information back to their Facebook profiles.
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