How would your business react to a social attack campaign? International fashion company, Burberry, fights back at social media slander, and goes into crisis management mode. The strategy that kept them alive in times of trouble is available for all businesses to learn from. Burberry chose to acknowledge the issue and formulate a turnaround strategy. Read all about the attacking campaign here and tell us your thoughts.
Through this case study of social backlash, we learnt that the larger the business the bigger the target. A smaller business might not have sustained such a lengthy campaign against them.
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