Australian Social Media Marketing Network

Building An Authentic Brand

How do you respond when a Facebook post goes wrong? Or a customer discredits your business, or clients business? Social Media, being the honest and informal way for businesses to communicate, has made it a little bit more tricky when things don’t go as planned. So who’s responsible? This article discusses how community managers are the new brand managers – to more effectively respond and build authentic and quality relationships through social media.

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