Australian Social Media Marketing Network

Adapting Email For Mobile Devices

These days users spend more time viewing their emails on their mobile devices than their laptops and desktop computers. How many times do you pick up your phone each day? 20 times? 40? 80? 150? This means the way we email needs to adapt – no one wants to read a 40 paragraph email via their phone. We have found some interesting tips to combat overly-long emails.

These 10 tips for creating mobile friendly emails will improve your email open rate and the responses you receive. Put simply, keep your messages concise and ensure the subject lines are within 25 characters.

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