Australian Social Media Marketing Network

Did Facebook Save My Sanity?

My social media background has been an interesting period of my career to reflect back on.

Kate Mather

When I was a busy mum of an 8 year old girl and 2 year old twin boys I decided that I needed to start a business (I think we will blame sleep deprivation on that one!).

The business was to be flexible, challenging and a rewarding distraction from my daily duties as I needed some gratification other than keeping bottoms clean or listening to nightly readers (those worn torn books that come home with your child from school held together with sticky tape all over them when your child is learning to read).

So my business Gum Tree Lane was born!!

An Australian Bush fragrance and essential oil range and I had to market it…Facebook was new, it was exciting and I was told it was all I really needed. So I began, perhaps stumbled into it.

I had previously worked in PR and Marketing and so this next step would be an easy and rewarding one…so I thought! Moving forward 6 months too actually remembering Facebook existed I started to work away at it. Now – an addiction was born!! and I have loved every second of it!

Social media made sense as for me my favourite way to correspond was always through writing. Notes to my dad while he watched TV and I was meant to be asleep in bed, notes to friends written the moment I got home from school and added to as the night progressed and then exchanged before school began the next day. Notes in the classroom while the teacher seemed to mouth…something.

I made a success of Gum Tree Lane’s retail division through Facebook marketing and then went onto helping other businesses make a success of theirs.

Now I have decided that I need more in my life, daughter 16 and twins 10 and have begun the most exciting endeavour yet…Profile Digital Group | Social Media Business Boosters a franchise that offers substantial and continual expertise in this fast paced platform…with ongoing research, development and astute business integrity Profile Digital Group can assist all models of business, achieve the outcomes they have been longing for through social media strategies.

By being with a team at the forefront of this industry we can offer our customers a substantial slice of the social media pie!

I have turned my passion into my business!!

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Kate Mather

Social Media Manager at Profile Digital Group
Working as a social media marketer completes the circle of my past positions in a career of marketing. My background is primarily in PR and Marketing for most business models but over the last four years I have worked closely in social media marketing. I am passionate about this media and offer commitment, dedication and a creative process in achieving all outcomes for my clients.

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1 Comment
  1. Great to hear your story Kate. Enthusiasm in infectious.

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