Australian Social Media Marketing Network

Why Marketing at Christmas Has Never Been So Important

Australia’s major holiday break tends to fall from late December through to Australia Day on January 26th with many in 2014 not returning to work until Tuesday January 28th!

For most of us this break is undoubtedly well deserved – however it can also lead to high levels of stress. For many business types throughout October to December covering cash flow during this time and particularly when the business closes over the break required focussed attention.

Taking another view for a moment, what if this January holiday period can be used to great benefit to business bottom lines? If you haven’t planned ahead now is the time to realise that the volume of social media interaction and the volume of search and social activity performed throughout January in reaches an annual peak well above any other calendar month.

Christmas MarketingContent creation, content sharing and social content discovery receive remarkable boosts: everything from personal and business products and services to new business opportunities and jobs get more attention.

This is enhanced by the fact that device portability is at an all-time-high. It is easy to see why those businesses that increase social media marketing and digital advertising throughout this period have strong results.

Set up specific content calendars and campaigns to capture your target market at just the right times and you could return from your break with a much stronger outlook than you forecast!

 

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