Australian Social Media Marketing Network

Outsource Or Specialise? Why Marketing Consultants Are On The Up and Up

Whether it is building a Facebook campaign, designing an email newsletter or getting help on how to optimise for keywords on your website the challenge is always to be informed AND to choose the best use of your time. For a raft of businesses they are choosing outsourcing as a means of saving time and bringing in experts.

Marketing has become more complex in the last few years with digital and online marketing, relationship marketing and green marketing all areas of marketing that previously were unheard of. Those that understand marketing as a key business function are choosing to outsource to consultants and focus on what they do best – their core business.

According to the Content Marketing Institute, more than 61percent of large companies and 44 percent of small companies outsource their content creation each day. Outsourcing can simply be a means of saving time and bringing in external experts.

A proven franchised consultancy network correctly pitches itself as the perfect marketing partner to offer a long term and focussed marketing strategy encapsulating the latest social media marketing techniques. We see the choice between outsourcing or focussing marketing efforts internally as a great opportunity to navigate between two competing needs:

Some of our clients look for someone to challenge what they have been doing in-house – for a specialist campaigns or a digital rollouts, or indeed any digital strategy formation. The challenge for this industry and our network is to be there for all clients who use our skills when they need the ‘new new’ thing.

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