Australian Social Media Marketing Network

Victoria

Social Media for Local Events – a Wangaratta Case Study

Social Media for Local Events - a Wangaratta Case Study

Does user-generated content, such as reviews and recommendations, Facebook Events and social media posts boost ticket sales?

If you live in the town of Wangaratta and are interested in the cinema, marathon events and Wangaratta Jazz Festival, for instance, one Event search of Wangaratta Facebook events can plan your whole month in an instant. This is an easy step all of our trainers demonstrate at our training events.

This metric doesn’t just apply to a local jazz festival. It relates to most industries and especially regional businesses. Over 10 million Facebook users in Australia use Facebook, and increasingly look to Facebook for ‘discovery’.

Social media marketing in an area such as Wangaratta means honing in on a target audience to create Facebook Ads that get to the right newsfeeds. It also means asking people to join an online community. This can be set up and optimised by the Wangaratta marathon organisers using Facebook Groups or a very handy social conversation agent like Disqus.

Tourism Research Australia together with the South Australian Tourism Commission and Tourism Victoria, contracted iSpy Research to produce, Get social and improve your event! The toolkit was developed to give event organisers and marketers some lessons to assist event promotion.

For personal guidance on how to implement your own social media strategy or how to encourage your client base to market your company to their friends, join us for a one day social media training event on April 14 in Wangaratta. Reserve your place now.

social media events

Social Media Training Help Comes to Wodonga

Social Media Training Help Comes to Wodonga

Is social media actually helping your business bottom line? Nope?

The reason might be that you’re measuring the wrong line. If you are not clear on what you should be measuring, how can you achieve a critical business goal like increasing market share in Albury-Wodonga?

Real estate is a business that flourishes on person-to-person communication. It therefore makes sense for real estate agents and offices to post often, build digital trust, focus on engagement and activate an optimised and compelling presence on platforms like Google My Business, Facebook Personal Profiles and Twitter.

Simple social media rules for real estate can help, as does the right kind of advice to position you over and above local competition. Whether you use Twitter Lists to build a database or make use of the yet-to-be leveraged Facebook Profiles to get your captive audience.

To find out what you should be focusing on in your social media strategy, join us for an all-day social media exposé on in April. Reserve your space here.

social media events

 

Operation: Be what the market wants

Coffee and cakeA new social media strategy for a commercial bakery that supports three coffee shop outlets has uncovered a host of quirky unique selling points (USPs).

For example, its products are beer-friendly, vegan-friendly and even lycra-friendly, which in rural Western Australia, is apparently a big deal.

Prior to Social Media Business Boosters (SMBB) launching the bakery’s social media strategy just two months ago, the company had little idea about just how much these quirky issues would drive its social media momentum.

Back then the bakery’s objectives was to increase brand loyalty and “put bums on seats” in each shop.

It had a limited social media presence, with just the one Facebook page which had attracted a respectable 2,000 likes.

SMBB set up Twitter and Instagram accounts, and a separate Facebook page for each coffee shop, then began populating those channels with target-audience specific content.

Much of this content was based around images of tasty and edible menu items, recipes and new products. SMBB overlaid each image with the bakery’s logo and included a relevant comment about the food or a current affair.

For example, after a restaurant in Western Australia made the news for banning lycra-clad bicycle customers, SMBB quickly connected to a local reporter via Twitter and established the bakery’s lycra-friendly status.

Cyclists welcomeIn another instance the popularity of its beef and Guinness pies earned the bakery a reputation for being beer friendly. And later it got the tag for being vegan-friendly after a public Facebook discussion with a vegan about which menu items were safe for her to eat.

These less strategic conversations are ghost-written by SMBB but any negative social media comments are passed directly to the client to manage. This includes monitoring review sites and comments from organisations such as Urban Spoon and Trip Advisor.

All engagement, good or bad, is encouraged. If someone raves about the bakery, they are contacted and sent a free product, usually a coffee voucher and and thanked for their products.
They can also register for a loyalty card entitling them to free coffees and slices, by leaving their email address on the website. This strategy has a two prong objective. Firstly, people often buy something to go with their free coffee. Secondly, their email address contributes to future Facebook marketing campaigns.

Advertising in Facebook is based on targeting a specific audience. “I want this ad to reach anyone between the ages of 20 and 30, who like food and live in this area.” By providing an email address of someone who fits that profile, companies can create even more targeted look-alike audiences.

Properly run, using productivity tools and a mature business process, this particular digital marketing campaign is managed in just two or three hours a week, not including the initial proposal, strategy development and channel establishment activities, plus one client meeting a month.

The next major initiative will involve sending out a regular newsletter to a mailing list of 7,000 fans, which no doubt will include some sort of incentive to visit one, if not all of the coffee shops.

Can’t help but think that’s an awful lot of free coffees for three beer-friendly, vegan-friendly, lycra-friendly coffee shops in rural Western Australia to handle, but good luck anyway.

How to Make Social Media Work Real Hard in Real Estate

How to Make Social Media Work Real Hard in Real Estate

social media real estateIn just six months, a NSW real estate agency has more than doubled its LinkedIn network and Facebook community, and is now engaging with 259 new Twitter followers.

The North Sydney agency always had a social media presence, but prior to the decision to make its social media channels work for a living, by outsourcing the job to Social Media Business Boosters (SMBB), there was little engagement.

For example, its Facebook status updates had no graphics or links, and it was heavily geared towards advertising homes for rent or sale. Most posts generated between 1 to 4 likes, from a user base of 160. The principal’s LinkedIn profile was connected to just 190 other members and Twitter was non-existent.

By December, its Facebook page had grown to 494 ‘Likes’. The principal has grown her LinkedIn network to 685. And Twitter followers increase daily.

What was the strategy? First SMBB covered the basics by optimising all of the profiles across all of the channels. This involved updating all profile pictures and bios to make them consistent, adding contact details and company descriptions, and using keywords such as ‘real estate agents’ and the business’s localities.

On Facebook the website was corrected, and the location link, contact details, opening hours and custom tabs for Twitter and employment opportunities were added.

On LinkedIn the principal’s profile image, headline and summary were updated. A custom URL was created, and contact details, media, recommendations and endorsements were added. And important keywords were scattered throughout current and past positions.

On Twitter a header, background and profile images were included. A short keyword-friendly bio was written, and target audiences and community groups were unearthed. Engagement was generated by following and retweeting their tweets and keeping the conversations flowing.

The images were also drastically updated across all the channels with professionally taken Northern Sydney shots, then regularly ‘swapped out’ or updated every month or so, together with a modest advertising campaign to kickstart things along.

After the strategy went live the real estate principal said to Louise, “I finally get it. People want to check you out on social media before they invite you into their living room.”

North_Sydney beachSummary

Budget:  $10,000 (6 months)

Objective: Establish the company as the go to real estate agent for Northern Beaches area, build trust, establish the principal as a thought leader, increase traffic to the various social media profiles and build community engagement.

Outcome: Increased community engagement and likes on Facebook from 160 to 494, Twitter from 0 to 190 and LinkedIn from 190 to 685.

 

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