Australian Social Media Marketing Network

Social Media

4 Local Social Media Action Steps to Increase Your Google Ranking

4 Local Social Media Action Steps to Increase Your Google Ranking

How to Optimise your Social Media Profiles for SEO

Social media for local businesses is so much more than posting engaging images on Facebook and encouraging 2-way conversations on Twitter.

magnifyIt’s all about SEO. Being found on Google. Ranking on page 1.

Stop worrying about how many followers you have, don’t make that an objective. Focus on increasing your search rank by developing your profiles with keyword rich descriptions, correct contact details, reviews, branded images and quality, targeted content. If your business ranks high on page one, you can guarantee you will get more sales in the door.

When did you last look past page 2 on Google when looking for a local service?

Social media is one of the tools you can use to increase your search ranking on Google. As a Darwin Social Media Manager, I have implemented the below steps for my clients countless times and have seen results quite quickly.

Do these 4 action steps today to dominate Google with your keywords and get found faster by your customers.

  1. Determine the keywords that you want to rank for. Be specific! Your brand name, and your industry + location is a good start. For example “Smart Smiles” and “Dentist Darwin”. Next choose some long-tail keywords that someone may type into search to find a solution to a specific issue they are having. “Broken tooth dentist Darwin” or “white spots on teeth”. Keep these sentences in mind when you are creating content.social media seo tree
  2. Completely fill out your online profiles on the main social media platforms – Facebook Page, Twitter, LinkedIn Company Page, Google+ Page and YouTube. Use your main keywords in the bio’s and keep your branding consistent. Get your Google+ location page verified as soon as possible. Although the majority of links posted on social media are no-follow links, your optimised profiles will rank well on Google, and your profile within each social media platform will rank well if set up correctly.
  3. Post at least once a day on your social media profiles, repeat your keywords, be mindful of your audience and be consistent.
  4. Make use of free business directory and review sites. Yelp, Trip Advisor, Hot Frog and True Local are all free to use. Remind your happy customers to leave a review online and always respond to reviews – good or bad.

Completing these 4 steps and being consistent with your content and engagement going forward will create momentum for your brand. You will start to see an increase in fans and followers, but most important, a higher ranking on Google Search for your keywords!

If you need any assistance with your online presence, please do not hesitate to call me. I am an experienced social media manager based in Darwin but am happy to work with business owners from all over the world. My number is 0418 564 582 or you can email me at sharon@smbboost.com

Let me know in the comments if these action steps have worked for you!

Advertise on Instagram – The Complete Guide to the Latest Announcement

Advertise on Instagram - The Complete Guide to the Latest Announcement

The latest worldwide release of the advertising platform opens the platform up to a global audience, with Instagram hoping Australian businesses will want to reach the 5 million monthly users in Australia via paid efforts. Until Wednesday, Instagram ads had only been available in a select few countries, including Australia.

Case studies published by Instagram highlight impressive results: Retailer Gilt Groupe turned to Instagram to win new customers, and ran a campaign that drove an 85% lift in app installs;  designer furniture retailer Made.com’s ads yielded a 10% order value increase versus its benchmark. We Are Social noted that at a recent private event Instagram revealed they had seen a 30 per cent growth in the last 12 months.

Ads on Instagram

Ads on Instagram

 

As part of the announcement, Instagram will allow advertisers to run 30-second video ads including  landscape sized ads (meaning businesses can easily port their television commercials into Instagram ads).

Commerce and app install ads will make the photo network more valuable to merchants wanting a targeted return on investment. Facebook (owner of Instagram after their 2013 acquisition of the photo conversation service) have opened up its basic ad interface and the Ads Power Editor to marketers running Instagram ad campaigns.

This will make the interest and demographic targeting features a valuable ad option for business.

 

How to Become a Highly Paid Social Media Manager

How to Become a Highly Paid Social Media Manager

Social Media Marketing skills and service providers are in high demand and businesses owners are looking for someone like you right now!

If you have ever considered starting a business in the digital space, you can make it easier than ever to launch a new career as a social media manager.

Yellow pages are dead and newspapers and radio are being replaced by news blogs, iTunes and Spotify. Smart SME business owners are moving their advertising budgets to social media and badly need the services of a social media managers to help manage things efficiently and effectively. A quick search of popular job site Indeed.com returns up to 3,000 social media jobs in Australia alone. These firms are largely willing to pay top dollar to hire the best social media managers – a job which you can only show skills and experience for – not direct formal educational qualifications (however this is changing with some forthcoming modifications to existing TAFE programs).

Social Media Jobs in Australia   Indeed.com

Business owners are familiar with social media – and most have used it in the past or have seen the success their competitors have had. In fact we can say most businesses know they can get a positive return on their social media investment.

They are ready to spend more money to make more money, and they don’t want it to take up more of their precious time that they need to spend on running their business.

  • Business owners don’t understand how social media works or how to use it in the cost effective ways….a social media manager does.
  • Business owners don’t know what to say to their customers or how to build a community around their brand….a social media manager does
  • Business owners need to be out running their businesses and they don’t have time to stop doing that in order to learn how to become a Twitter or Facebook expert….a social media manager is a Twitter or Facebook expert.

According to the latest Sensis Australian Social Media report, 79% of Australians access social media sites daily. However only 30% of small business owners are using it to connect with more customers.

Social Media 2015 Small Business

Social Media 2015 Small Business

Some 13% of SMEs who are not currently using social media expect they will in the next year but this is true for only 2% of large businesses. Those not planning to use social media in the future say it takes too much time or they don’t understand it.

Running your own business as a social media manager simply means you can be your own boss and inject a consultative mindset to how you conduct business. With monthly social media management packages between $500 and $2,500 per month per client. Businesses are more than happy to invest in order to get ahead of their competition.

Why Marketing Consultants Make Absolute Sense

  • Social media provides immediate measurable ROI. Businesses will happily invest in marketing services if it results in leads and new sales.
  • Available budget. Most business have already allocated money to their advertising budget and most also have money evaporate on services they believe are doing a good job for them. They know spending on traditional advertising is dead money (just like sitting by the telephone waiting for someone like to call).
  • Outsourcing makes sense. Hiring a full-time Social Media Manager can be a huge cost to a small to medium business. Marketing services ease staff pressure;
    open the business to new strategic partnerships and networks; and bring transparency to return on investment

Sensis social media report 2015

How a Marketing Business Serves Business

For marketing operatives a new business is a choice. You can take on 3-4 high paying clients or  build a team to scale up your social media management empire and aim for world social media domination.

Enjoy the total freedom of being able to travel or work wherever you want! Thousands of companies are looking for social media managers right now – and that is just on one job website. It is so easy to start a social media management business. Yes you could burn up over 12 months of learning the hard way or you could take a giant shortcut and join our established network of Australian social media managers.

Learn how to become a social media manager step by step with our intensive in-person induction training, online resources area where you can download all our latest templates and training, and our ongoing technical support team are there to help you every step of the way.

About the Social Media Business Boosters Franchise Network

Social Media Business Boosters was launched in 2012 and over the last few years we have continued to refine and expand the training and resources available to our SMBB network members.

Knowing that we have a technical support team on call, combined with our extensive resources and ongoing training means we only need to worry about chatting to the next friendly business owner. ~ a Successful Sydney Franchisee

  • If you are looking for ways to make money online and you don’t know what to do to get started, this is for you.
  • If you already have local business clients and you want to expand what you are able to offer them, this is for you.
  • If you are tired of the corporate world and want a more relaxed work from home business, this is for you too.
  • If you are searching for a unique Australian franchise business based on the digital and online space, you have found the right place.

How much you work and when you work is totally up to you. Watch this video and find out how to get started.

Enquiring about joining our Australian owned and managed franchise can be a pivotal step in moving you toward the lifestyle business you have desired during your corporate years. Or perhaps you are simply trying to avoid the corporate world!

If you’d like us to call you to get your questions answered, we will! Just send fill in the form below and we’ll email you to arrange a suitable time to connect.

Fill out my online form.

When you join the Social Media Business Boosters network, you become part of a group of successful and like-minded people who genuinely care about you and your success.

From our friendly Facebook group, regular live training, on-call support team for those tricky technical issues and a full suite of tools, training and templates to ensure your business is successful, you will feel right at home with us.

Our ever-expanding service offerings and training team ensures our franchises owners have access to the most up-to-date strategies and social media marketing methods to deliver value to their clients.

You will be getting paid to provide a real service to real business that will require some work on your part. This is not a get rich quick scheme however you do have the potential to scale up your business. Being a social media manager is such an in-demand service right now and is so easy to learn.

Become a Social Media Manager; start your home business today and get paid to be social!

National Master Franchise opportunities are available! Please call Max 0433 229 900 to enquire.

Client Proposals: Setting goals for what YOU can do for THEM

Client Proposals: Setting goals for what YOU can do for THEM

Number one on your priority list for establishing a long lasting client relationship is a strong marketing proposal. To bid for a job, you must submit a proposal which will explain how your company would meet the client’s needs and should convince the client your that your service is worthy of their time and investment. Whilst there are industry standard templates the best approach is to respond to the concerns and problems your client faces.

The best proposals keep the vocabulary simple to aid the buyers understanding. We have seen proposals which go overboard on the flowery language and ‘blue sky thinking’. The clearest proposals to come across our desk outline the ‘capital G’ goals and make the reader care.

When crafting a proposal step through this brief guide to get your documents best in class:

  1. State two obvious facts from your previous research or discussions with the client that they know to be true. 
    This engenders trust and shows you are paying attention. It also sets out a couple of issued that you have already identified for solving.
  2. Restate what the Goals are
    Once again, this will be uncovered previously through your work with the client.
  3. Describe the benefits
    This is most effective when it is personalised and quantified. A great proposal makes the reader care. You may like to demonsrate Return On Investment with a worksheet.
  4. Briefly define what the Client is going to get and how it will work.
    Try to not write a technical essay for every task that you will perform! Be consistent with the terminology used.
  5. Explain that you have researched the business by using the buyers words and phrases
    This should be clear as day throughout your proposal. Why? Because you have designed the solution answering to the businesses needs.
  6. Ask for feedback
    Offer open communication to the client an encourage them to talk openly and honestly. Since they have agreed to meet you the opportunity to help has already been opened. Your aim when presenting the proposal is just one official piece of business.
  7. Address any concerns early
    With preperation you can easily address concerns before they arise by conducting your research and following a proper methodology.
  8. Stress that you are excited about the partnership
    You are about to take a business to the next fronter – it is an exciting time for you and your client to get started on building great things with your help.

While it may be tempting to fire off your costs as fast as you can always consider taking more time to detail a persuasive proposal that follows a clear, simple format. Has a revised proposal process dramatically increased your success rates? Let us know in the comments

Marketing to Generation Z: How an Emoji is worth a Thousand Words

Marketing to Generation Z: How an Emoji is worth a Thousand Words

emoji social media perthThe Emoji has transformed how you market to the young Millennial’s and Generation Z’s. The power of words has been replaced by the power of Emoji.

But before you shake your head in despair of growing illiteracy levels, just remember the old saying “a picture paints a thousand words”. A single facial expression, sign or image is all it takes to convey the most complicated message.

There’s a reason why images are the most powerful and effective way to share a message or tell a story. Simply put, we live in a visual world.

Marketers already capitalise on images to attract attention and communicate messages quickly, simply and unforgettably. The key here is emotion – we know stimulating emotions will enhance memory.

The Emoji is just the next progression of image communication.

Today’s young communicate via Snap Chat, text with code (LOL – easy to break) and now, increasingly, message with emojis – the single image that says a whole lot more.

Savvy brands are now using emojis to communicate with their young target audience. This demonstrates how they are on top of the latest communication trends, transcends any language barriers and, at the end of the day, conveys their message in trendy, simple ways.

As an example, check out this campaign PETA launched in 2014 – a brilliant example of a serious message communicated only via emoji.

So how do you access emoji?

It’s simple but varies depending on what device you have – this link explains in words and pictures!! – www.getemoji.com

The key to successful marketing for any business is knowing your target audience. So if you are marketing to anyone under the age of 25, you must understand how to communicate in their native tongue – the language of Emoji!

For the latest in marketing trends and advice for your business, please contact Rae on 0498 088 318 for a free chat.

Facebook Videos Over YouTube

Facebook Videos Over YouTube

The below SEVEN tips should explain why you should embed videos into Facebook over YouTube:

  1. Better Results: When compared to offsite video links, videos directly uploaded to Facebook has 2.5X higher CTR, 3.5X lower CPC, and images are 11X larger than links to offsite video, ensuring your brand gets noticed in the News Feed.
  2. Comprehensive metrics to understand how well your video is performing: You will now be able to see in-depth metrics such as video views, unique video views, average duration of video viewed, audience retention graph, video views to 25%, 50%, 75%, 95% and 100%, cost per video view, and clicks to play video. These metrics will help you better understand how your videos are performing on Facebook so you can make informed decisions about your current and future campaigns. If you embed a video from another video player or link to a video off Facebook, you will have much more limited data to help evaluate and optimize campaigns.
  3. Call-to-Action button to drive action after a video view: With Video ads, you can drive people offsite with call to action which appears at the end of the video; With YouTube video link ad, people will only be directed to YouTube.
  4. Video ads Re-targeting: You can re-target viewers of your videos with native Facebook video ads – no pixels required. You can show a re-targeted ad to people who have viewed a video after the initial campaign collects at least 1,000 paid video ad views in one day (but you will need to be white-listed). The re-marketing ad can either be another video continuing your brand story, or a link ad driving people to convert (down your marketing funnel from brand awareness for conversion).

    NOTE: For premium Video Ads, advertisers have to wait until the campaign ends before they can re-target.

  5. Optimised for views: Using CPM bidding and choosing the “Video Views” objective, we optimise for the cheapest video views while video link ad is optimised for engagement only; we are seeing very competitive and cost effective CPV (cost per view) now.

  6. Auto-play function for organic views: Only videos uploaded directly to Facebook will automatically begin playing. Videos from Instagram will automatically begin playing, too. Videos from YouTube will not automatically play.

  7. You can customise thumbnails for your Facebook native video. If you use different thumbnails for different target audiences, video view will improve significantly.

 

 

The Ins and Outs of Facebook Promotion

The Ins and Outs of Facebook Promotion

Facebook-PromotionsSocial Media Business Boosters have put together a super-guide filled with everything you need to know about Facebook Promotions. Starting with defining what Facebook Promotions are, and how they can help your business, to lists of content ideas and types of promotions to benefit your business.

Download Now

Til Facebook Death Do Us Part!

Til Facebook Death Do Us Part!

Do you know what happens to your Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube accounts when you step into the grave??

Your social accounts contain valuable information, photos, connections, historical records, videos and family stories that exist nowhere else and are of enormous sentimental value. Even though you are no longer around to tweet, share and pin, your loved ones may want access and download your digital content.

facebook-after-deathYou thought dealing with a bank account of a deceased family member was stressful enough – try accessing their online personas.

Many social accounts (if you do not know their passwords) cannot be turned over to a third party so accounts of deceased are subject to permanent deletion – this means those valuable photos, stories and videos are lost forever.

Dropbox deletes inactive accounts after 90 days, while other accounts such as Twitter, Gmail and Hotmail may provide you with some of the contents of the account but will not grant you access. Oh, but don’t forget this is an incredibly lengthy, stressful and document laden process.

Facebook will memorialise an account or delete it if provided with correct paperwork but will not give a third party access to it.

It is important to remember that Australian privacy laws currently restrict third party access to loved ones’ digital information.

So what can you do – digital planning

  • Make a list of all your online accounts, usernames and passwords in an Excel Spreadsheet
  • Ensure these are stored on an external and encrypted hard drive – you don’t want someone to access your accounts before you’ve kicked the bucket!!
  • Appoint a trustee and give instructions in your will on how you want your accounts dealt with
  • Google has a great service called “Inactive Account Manager” – you get to decide what happens to all of your Google accounts once you stop using your account

And don’t forget your mobile phone password and ebay account!!

Take action today and please share this information with your loved ones.

Ignoring Users on Social Media is Damaging to Your Businesses Reputation

Ignoring Users on Social Media is Damaging to Your Businesses Reputation

How to Acknowledge Your Audience on Social Media

Woman on Laptop and Phone

If you are a business interacting with customers/clients through Facebook, Twitter, Instagram, Google+ etc it is so important you acknowledge people for their interaction with you, answering any questions and most importantly responding to positive and negative feedback.

Users around the world use social media to see what their family and friends are up to, but also, to show off their amazing experiences hoping for high engagement. When no one interacts or engages with them it can be mentally and emotionally draining.

A huge lesson for businesses is to continue to engage with users and thank them for liking, commenting and posting things on your Facebook page. By encouraging your users and providing supportive and uplifting comments back, will help improve your readership/future engagement.

We want to boost our users by making them feel acknowledged and their contributions classed as important. Similar to conditioning them, if your business can make users happy this will have a positive affect. When your users think about your business/brand it will make them happy!

Further to this, businesses can post out encouraging posts on their page such as “Thank you to all our followers! Your presence and engagement with (business name) is very much appreciated.” Another way for businesses to boost their users esteem is provide them with fan only offers and giveaways.

As previously mentioned, an important step for businesses to take on social media is dealing with BOTH positive and negative feedback and comments. Plan out a strategy for both circumstances on social media so that your business can properly manage feedback without damaging the businesses reputation.

Businesses that ignore users negative comments will only encourage more people to post negative comments. Businesses that ignore positive comments doesn’t encourage others to leave positive comments (domino effect).

Remember social media is 24/7, so stay on top of your engagement and act in the best interest of your businesses/brands reputation, but also your users/followers!

Tip 1: Before posting something, think about the implications. Just this last week I read an interesting article and I was ‘umming’ and ‘ahhing’ whether or not I should share it on my business page. I realised it didn’t match my business objectives and therefore I chose not to post it. I thought about how my users/fan/followers would feel after reading it, and I didn’t want to align my business with the potential negative impact it would have.

Tip 2: If negative feedback emerges from a post that could be damaging to your business/brand, you MUST apologize, and if necessary, ask them to email you further information on the issue to ensure it doesn’t happen again. By letting the user know their feedback (even though it may be negative) is appreciated because it helps the business improve is a positive spin on a negative situation.

Tip 3: Aim to be transparent – if you try to hide the truth and fudge facts etc, you will be caught out.

If you have an example of negative [or positive] feedback that you don’t know how to deal with, email us on connect@smbboost.com or leave us a comment below. We’d love to help out!

The Most Influential Market of All!!

The Most Influential Market of All!!

If you are not marketing to, designing your campaigns around or on “those” platforms, then you are missing out on serious opportunities.

Which market am I referring to – the FEMALE market!

  • Women are earning, spending and influencing spending at a greater rate than ever before. The facts are
  • Women account for $7 trillion in consumer and business spending in the USA
  • It is predicted that in the next decade women will control two thirds of consumer wealth
  • Women make or influence 85% of all purchasing decisions
  • Women purchase over 50% of traditional male products including cars and home improvement products

It is therefore imperative that all businesses recognise the power and influence of women and prioritise their marketing efforts to this dominant demographic.

Understanding Women

The first step in this process is understanding “What Women Want”. Impossible!!!

Ok let me rephrase – you need to research:

  • What motivates women’s purchasing decisions?
  • Who influences women’s purchasing decisions?
  • Which social media platforms are these women on?
  • When are these women on-line?

Let’s look more closely at two core sub-sets of the female demographic

1. Mum Power

  • Mums represent a $2.4 trillion market
  • 90% of mums are online vs. just 76% of women in general
  • 64% of mums ask other mothers for advice before they purchase a new product
  • 63% of all mothers surveyed consider other mums the most credible experts when they have question

2. Women On-Line

  • 78% of women in the US use the Internet for product information before making a purchase
  • 22% of women shop online at least once a day
  • 92% pass along information about deals or finds to others
  • The average number of contacts in their e-mail or mobile lists is 171
  • 76% want to be part of a special or select panel

Is this information ringing some alarm bells in your current marketing strategy?

This is not meant to be a feminist statement but when it comes to successful marketing strategies and strategists – Women Rule!

If you need some assistance with your social media strategy either ask a woman or drop me an email – rae@2earsolutions.com (yes, I am woman)

marketer's-guide-ways-to-reach-women-online

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