Australian Social Media Marketing Network


Outsource Or Specialise? Why Marketing Consultants Are On The Up and Up

Whether it is building a Facebook campaign, designing an email newsletter or getting help on how to optimise for keywords on your website the challenge is always to be informed AND to choose the best use of your time. For a raft of businesses they are choosing outsourcing as a means of saving time and bringing in experts.

Marketing has become more complex in the last few years with digital and online marketing, relationship marketing and green marketing all areas of marketing that previously were unheard of. Those that understand marketing as a key business function are choosing to outsource to consultants and focus on what they do best – their core business.

According to the Content Marketing Institute, more than 61percent of large companies and 44 percent of small companies outsource their content creation each day. Outsourcing can simply be a means of saving time and bringing in external experts.

A proven franchised consultancy network correctly pitches itself as the perfect marketing partner to offer a long term and focussed marketing strategy encapsulating the latest social media marketing techniques. We see the choice between outsourcing or focussing marketing efforts internally as a great opportunity to navigate between two competing needs:

Some of our clients look for someone to challenge what they have been doing in-house – for a specialist campaigns or a digital rollouts, or indeed any digital strategy formation. The challenge for this industry and our network is to be there for all clients who use our skills when they need the ‘new new’ thing.

Right Product, Right Place, Right Time

Right Product, Right Place, Right Time

SMBB LogoRight Product, right place, right time is the advice from the experts for Social Media Business Boosters to expand and consolidate its position as the world’s leading social media marketing franchise company.

It’s thrilling to think how far my team and I have come in less than 2 short years. I remember not that long ago we had to convince prospective clients why they should include Social Media in the marketing budget. It was tough going! We stuck to our belief and passion for a growth product we knew could help a lot of people and businesses.

Today we are the ‘go to’ social marketer in our country simply because we offer Organization, Structure , National Representation and Results.

When we launched, social media was a new business tool. Today, it is a critical channel for businesses seeking to engage customers and stakeholders. From tiny beginnings, Social Media Business Boosters has quickly grown to have franchisees across the width and breadth of Australia, serving Business, Governments, Events Management, Non for Profit, Sporting Bodies and Individuals.

Reaching into the American market will allow us to extend the model and services we provide for social media management; social marketing, social customer service, social training and selling.

It will also allow us to significantly expand our global support network, and to continue to innovate the services our clients use and trust. As social media continues to grow and evolve, we aim now—more than ever—to be the go-to marketing solution for companies looking for powerful, intuitive and comprehensive social solutions.

To empower its franchisees to reach global markets for clients using social media – to help them connect, inform, and manage reputation like never before. This growth gives us additional resources to expand quickly and strategically into international markets, and deliver on our vision around the world. The franchise is seeking a dedicated US partner to build the brand and continue to deliver.