Australia’s major holiday break tends to fall from late December through to Australia Day on January 26th with many in 2014 not returning to work until Tuesday January 28th!
For most of us this break is undoubtedly well deserved – however it can also lead to high levels of stress. For many business types throughout October to December covering cash flow during this time and particularly when the business closes over the break required focussed attention.
Taking another view for a moment, what if this January holiday period can be used to great benefit to business bottom lines? If you haven’t planned ahead now is the time to realise that the volume of social media interaction and the volume of search and social activity performed throughout January in reaches an annual peak well above any other calendar month.
Content creation, content sharing and social content discovery receive remarkable boosts: everything from personal and business products and services to new business opportunities and jobs get more attention.
This is enhanced by the fact that device portability is at an all-time-high. It is easy to see why those businesses that increase social media marketing and digital advertising throughout this period have strong results.
Set up specific content calendars and campaigns to capture your target market at just the right times and you could return from your break with a much stronger outlook than you forecast!
Whether it is building a Facebook campaign, designing an email newsletter or getting help on how to optimise for keywords on your website the challenge is always to be informed AND to choose the best use of your time. For a raft of businesses they are choosing outsourcing as a means of saving time and bringing in experts.
Marketing has become more complex in the last few years with digital and online marketing, relationship marketing and green marketing all areas of marketing that previously were unheard of. Those that understand marketing as a key business function are choosing to outsource to consultants and focus on what they do best – their core business.
According to the Content Marketing Institute, more than 61percent of large companies and 44 percent of small companies outsource their content creation each day. Outsourcing can simply be a means of saving time and bringing in external experts.
A proven franchised consultancy network correctly pitches itself as the perfect marketing partner to offer a long term and focussed marketing strategy encapsulating the latest social media marketing techniques. We see the choice between outsourcing or focussing marketing efforts internally as a great opportunity to navigate between two competing needs:
Some of our clients look for someone to challenge what they have been doing in-house – for a specialist campaigns or a digital rollouts, or indeed any digital strategy formation. The challenge for this industry and our network is to be there for all clients who use our skills when they need the ‘new new’ thing.
Developing strong customer relationships is a valuable business skill and essential for sustained sales success.
Your customers make or break you, and the most successful businesses are getting impressive results such as improved client retention, customer referrals and the establishment of brand champions.
Digital marketing takes building strong relationships and reputation management to the next level. In fact everything from the website homepage to the existence of a social media presence counts towards customer perception.
Most people have seen first-hand that younger generations demand a “click and find, click and know, and click and buy” experience. Consumer expectations are rapidly changing and they now expect to connect with each other and with any business via every digital network possible. Social Media’s two-way dialogue creates faster service, public relations and a compelling feedback channel.
To get your relationship started it is important to listen and find out what customers are thinking today: What is their first impression? How great do they find your customer service?
Once you learn how your business is perceived by customers you can then go about turning existing relationships into solid partnerships and dating new customers.
The checklist below will help you get started.
Adrienne Whiting, Business Development Manager
Social Media Business Boosters
- Communicate frequently with your existing customers
- Keep a database of customers, record of purchases and feedback
- Engage with your target audience on Facebook, Twitter, LinkedIn and other social networks
- Offer customer loyalty rewards or show appreciation in other ways
- Share useful tips or advice with your customers
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