Australian Social Media Marketing Network

Articles

What A Social Media Manager Job Is Really Like

What A Social Media Manager Job Is Really Like

Certainly it is one of the best jobs out there. You get to engage with others and share helpful content all day long. But what is a Social Media Manager job really like from day-to-day?

Certainly it is one of the best jobs out there. You get to engage with others and share helpful content all day long.  And that’s the other element of the job: It can take all day. Full-time social media managers take on a huge number of tasks, and the time involved can grow exponentially along with the scale of the strategy. First thing first is Strategy, the why behind using social channels and the who and the how. Measuring is different dependig on goals and some goals are concurrent, i.e. Blog, email list, conversions that generated a call or consultation, social media metrics such as liking, sharing, etc. Thats just a "small part" but clients also need to understand that social is an extension of their voice and so its mainly a tool to engage, communicate, connect etc.

  • Well, that’s the important first point: It can take all day.
    Full-time social media managers take on a huge number of tasks, and the time involved can grow exponentially along with the scale of the strategy.
  • First thing first is strategy.
    Figuring out the why behind using social channels and the who and the how is one of our most important jobs. We won’t get far without this.
  • Measuring is different depending on goals.
    Some goals are concurrent, i.e. blog, email lists, conversions that generated a call or consultation, social media metrics such as liking, sharing, etc.
  • Getting clients to understand that social is an extension of their voice.
    At its core social media is mainly a tool to engage, communicate, connect etc.
  • If you are not in the trenches, it is hard to grasp.
    The work that goes in to being an effective social media manager is immense. The knowledge and time commitment which social media managers and are providing to a company (or a solopreneur), thus validating the pay an experienced and skilled social media digital advisor may ask before commencing work.
  • The importance of understanding the nuances of each channel and what tools to use.
    This is not something we need to discuss at the pub, but we do need to internally interpret SEO analysis, and understand big picture marketing goals, the necessary behind the scenes implementation plan and much more.
  • There is so much to managing social media.
    Whether it’s for yourself or for another person/company/department; the use of tools manage and save a ton of time.
  • We are anywhere from  3-30 people in one:
    1 person for updates; 1 person for engagement; a team of people for support, response, and happiness.
  • We love ‘queues’
    Queuing content from a blog, content from other sites, and miscellaneous announcements and inspiration is all part of an ongoing growth and engagement plan.
  • We do better when we are engaging the community
    Whether it’s through questions, hosting a weekly Twitter chat, or answering comments and replies these are core tasks that we take care of.

 

All in all, up to thirty Social Media Franchisees will have their hands in social media management any given week for Social Media Business Boosters.

#MWAU14 Highlights Roundup: A Critical Look At The Role Of Marketers

#MWAU14 Highlights Roundup: A Critical Look At The Role Of Marketers

“There is no B2B or B2C, just H2H : human to human.” – James Hier, Chief Strategy Officer at MEC at #MWAU14. The largest annual marketing conference of its kind in Australia, Marketing Week 2014 this year took place in Adelaide.

Marketing must regain its role as the antennae for the company to enable future proofing for our organisations. When an organisation can begin to define marketing’s contribution to growth it begins to be in a position to improve. If marketers are not currently scenario planning, then they are not being the antennae of the company.

Questions marketers need to ask include

  • What do you think works for your brand?
  • Where is your brand and how do you build this?
  • How can you communicate that to the board?

Where Marketers do absolutely belong is at the centre of the customer centric era, and the merge of Marketing and Maths. Whilst marketers currently offer opinions the industry should be gearing up to offer ‘models’. Big and Small Data is about the outcome. Combine data with storytelling to sell the strategy.
Inspiring frontline workers to improve customer experience to feed the customer-centric organisation.
Improving customer experience will impact on business processes and involve organisational change. Reviewing the end-to-end customer journey can give you valuable insights as to how to improve the customer experience.

A theme to return to again and again is defining your customer champion – a Customer Experience Strategy starts with a CEO Agenda. Where Marketing science has at times wrangled the customer, marketers must now bring sales certainty to the boardroom. There is little doubt that there will be an influx of marketers onto the board in the next 10 years.

HERE’S FIVE THINGS FROM #MWAU14 THAT MARKETERS NEED TO DO TO GET BACK TO THE BOARDROOM

  • upskill,
  • upgrade,
  • evangelise,
  • future proof,
  • plan.

#MWAU14 Highlights Roundup: Is Australia comfortable buying online?

#MWAU14 Highlights Roundup: Is Australia comfortable buying online?

The largest annual marketing conference of its kind in Australia, Marketing Week 2014 this year took place in Adelaide. 

Is Australia comfortable buying online? At MWAU14, Steve Brennan from eBay Australia seemed to think so, informing MWAU delegates that a car is bought every 18 minutes on eBay Australia, and every 6 seconds an Australian orders something on ASOS. Answer: we think Australians are comfortable buying online.

We all know that a customer on a computer will spend more than a customer on a tablet, who will spend more than a customer on a mobile. However mobile adds up in every conceivable growth area: On average consumers use their 40x per day. Add to this is the insight that 80% of time spent on mobile is within apps.

There were deep insights and a critical look at the #ecommerce landscape and also a look at the coming trends in ecommerce:

Face commerce (recognition), eye commerce (e.g. Google glass) and home commerce (buy the design print it at home on a 3D printer) were highlighted as the next steps in ecommerce with these trends accelerating in 2014/15 (after this presentation we have only left out head-spinning-commerce).

Steve Brennen tells us there will be 50 billion connected devices in the world by 2020 and with that sets the stage for tech developments that will alter commerce behaviours permanently – a huge growth area to keep our eyes on.

Marketing Week AU

Social Media Counter

Social Media Counter

Just how big is Social Media?

TWITTER

FACEBOOK