How to Optimise your Social Media Profiles for SEO
Social media for local businesses is so much more than posting engaging images on Facebook and encouraging 2-way conversations on Twitter.
It’s all about SEO. Being found on Google. Ranking on page 1.
Stop worrying about how many followers you have, don’t make that an objective. Focus on increasing your search rank by developing your profiles with keyword rich descriptions, correct contact details, reviews, branded images and quality, targeted content. If your business ranks high on page one, you can guarantee you will get more sales in the door.
When did you last look past page 2 on Google when looking for a local service?
Social media is one of the tools you can use to increase your search ranking on Google. As a Darwin Social Media Manager, I have implemented the below steps for my clients countless times and have seen results quite quickly.
Do these 4 action steps today to dominate Google with your keywords and get found faster by your customers.
- Determine the keywords that you want to rank for. Be specific! Your brand name, and your industry + location is a good start. For example “Smart Smiles” and “Dentist Darwin”. Next choose some long-tail keywords that someone may type into search to find a solution to a specific issue they are having. “Broken tooth dentist Darwin” or “white spots on teeth”. Keep these sentences in mind when you are creating content.
- Completely fill out your online profiles on the main social media platforms – Facebook Page, Twitter, LinkedIn Company Page, Google+ Page and YouTube. Use your main keywords in the bio’s and keep your branding consistent. Get your Google+ location page verified as soon as possible. Although the majority of links posted on social media are no-follow links, your optimised profiles will rank well on Google, and your profile within each social media platform will rank well if set up correctly.
- Post at least once a day on your social media profiles, repeat your keywords, be mindful of your audience and be consistent.
- Make use of free business directory and review sites. Yelp, Trip Advisor, Hot Frog and True Local are all free to use. Remind your happy customers to leave a review online and always respond to reviews – good or bad.
Completing these 4 steps and being consistent with your content and engagement going forward will create momentum for your brand. You will start to see an increase in fans and followers, but most important, a higher ranking on Google Search for your keywords!
If you need any assistance with your online presence, please do not hesitate to call me. I am an experienced social media manager based in Darwin but am happy to work with business owners from all over the world. My number is 0418 564 582 or you can email me at firstname.lastname@example.org
Let me know in the comments if these action steps have worked for you!